White River Valley Electric Cooperative

This role provided my first hands-on experience in customer communications, digital publishing, and cross-functional content coordination.

 

I was responsible for managing and maintaining website content, ensuring that information was accurate, timely, and easy for members to access. This included regularly updating service announcements, outage communications, program information, and general member resources. I worked within a content management system to publish updates and maintain consistency across digital pages, helping improve the overall usability and clarity of the organization’s online presence.

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In addition to website management, I wrote and edited customer-facing communications designed to keep members informed about service updates, operational changes, and time-sensitive announcements. I collaborated with internal teams across operations, engineering, and member services to translate technical or operational information into clear, accessible messaging that could be easily understood by a broad audience.

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I also supported internal communications efforts by helping train employees on how to use the organization’s newly launched intranet. This included creating guidance materials and providing hands-on support to ensure employees could effectively navigate and adopt the platform, contributing to improved internal communication and information sharing across departments.

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Beyond day-to-day updates, I gained early exposure to audience-first communication strategy — learning how different channels, timing, and message framing influence understanding and engagement. This role established my foundational skills in content operations, digital communication workflows, and customer-focused writing, which directly informed my later work in lifecycle communications and enterprise messaging strategy.